Paramount
Paramount
Paramount delivers premium content to audiences across platforms worldwide. They connect with billions of people—through their studios, networks, streaming services, live events, merchandise, and more.
Paramount’s Alternative Programming brands include Love Island, Big Brother, The Amazing Race, Survivor & Tough As Nails.
Team
Matt Gibson
Lauren Hamilton (Senior Producer)
Role - Social Media Intern
As the social intern for the Alternative Team, I ideated static & short-form video content & copy across TikTok, Facebook, Twitter, &
Instagram, monitoring corporate performance for Entertainment
shows via Sprinklr & Asana, garnering over 10M views & 1.7M likes.
In addition, I conducted consumer research cross-functionally with
the Content Strategy, Sales, Integrated Marketing & Business
Intelligence teams, using social insights to evaluate brand strategy
& its objectives against key performance metrics (KPIs).
2021
Social
Photoshop,
Premiere Pro,
Sprinklr,
Facebook Studio,
Twitter Media Studio, YouTube Studio,
TikTok Analytics
SOCIAL
As part of the Social team, I scheduled video and static assets using native platform tools such as Sprinklr, Facebook Creator Studio, Twitter Media Studio, & TikTok Analytics. To support the development of social content calendars and handle publishing for CBS Alternative Shows, I spearheaded copy and curated content across 5 brands. In addition, I assisted with community management across various social channels, identified key trends, compiled social buzz reports, and live-tweeted Tough As Nails during weekly episode premieres.
Featured copy for Tough as Nails, Big Brother, & Love Island,
keeping in mind each brand’s respective tone & audience on each platform
CREATIVE
To bolster my social copy, I designed social assets and curated content across all Paramount Alternative Shows. To promote the launch of Paramount’s new streaming service Paramount+, I curated content on social for the 2021 Super Bowl LV. To support each weekly live-tweet of Tough as Nails, I generated social assets such as GIFs, static & short-form video content to be used for fan engagement and to share with talent, working with the Integrated Marketing team to effectively incorporate the show’s sponsorship with Ford.
Gifs used during a Tough as Nails live-tweet for the episode “Keep On Baitin'“
RESEARCH & ANALYTICS
To effectively drive fan acquisition, engagement, and Paramount+ subscriptions, I analyzed trends across all social platforms, working cross-functionally with the Content Strategy & Sales teams to address key business problems and identify areas of social growth for the company. Using Sprinklr, I implemented data tagging to properly categorize all posts for the Business Intelligence Team to support ongoing analysis of social performance.
