Trolls: World Tour Face Filter
Due to COVID-19’s restriction on an in-person theatrical premiere, I helped adjust Universal Pictures’ marketing strategy for the release of Trolls: World Tour by designing a face filter to advertise the film’s direct-to-demand release & bonus Dance Party Edition across Instagram.
To access the filter, click here! When viewing it, make sure you are on a mobile device.
Responsibilities
Design Lead
Design Strategy
Prototyping
2020
Augmented Reality
Spark AR,
Photoshop
Since its release, the filter has received:
73.5 impressions, 36.5k opens, 23.9k captures, 2k shares, & 2k saves.
ARTBOARDS
